Samsung's gorgeous new TV doubles as artwork - here's how it looks in person

Samsung wants to make your TV feel less like technology.

At least, that's the idea behind the Frame TV: a swanky, minimalist television set that's designed to look like a large picture frame.

The Yves Behar-designed TV was first showcased earlier this year as a sort of concept device, but now Samsung is rolling it out as a full-on consumer product. The company announced on Friday that the Frame will be available to purchase on Samsung's site starting June 18.

As you might expect, it's not cheap: A 55-inch model will go for $1,999, while a 65-inch model will cost $2,799. A handful of different color snap-on bezels will cost $200 for the smaller model, and $250 for the larger one.

For that cash, though, you get a TV that's a bit more striking than the usual black boxes sitting in most living rooms.