Snapchat is struggling to get marketers interested
Snap has more than its share of skeptics and critics. And if its stock price is any indication - Snap shares are now trading near their IPO price - it's not come close to quieting them.
One group Snap has yet to win over is the marketing industry. A mere 7% of marketers said they used Snapchat in the first quarter of 2017, according to a recent Social Media Examiner survey charted for us by Statista.
That leaves Snap far behind Facebook, its mortal enemy, which was used by 94% of marketers. But then again, everyone tends to trail Facebook. Perhaps more tellingly, other less successful social networks like Twitter and Pinterest also leave Snap in the dust when it comes to attracting marketers.
Snap is working to improve its appeal, but this isn't the best sign for a company Mark Zuckerberg is trying to squash at every turn.
Mike Nudelman/Business Insider/Statista
Get the latest Snap stock price here.
- I spent 2 weeks in India. A highlight was visiting a small mountain town so beautiful it didn't seem real.
- I quit McKinsey after 1.5 years. I was making over $200k but my mental health was shattered.
- Some Tesla factory workers realized they were laid off when security scanned their badges and sent them back on shuttles, sources say
- Essential tips for effortlessly renewing your bike insurance policy in 2024
- Indian Railways to break record with 9,111 trips to meet travel demand this summer, nearly 3,000 more than in 2023
- India's exports to China, UAE, Russia, Singapore rose in 2023-24
- A case for investing in Government securities
- Top places to visit in Auli in 2024