Social media comes to the rescue of Airtel, Vodafone, and Idea’s consumer engagement
Advertisement
Advertisement
Leading Indian telecom companies like Bharti For this, they are using data analytics and web-crawling tools so that they can understand customer behaviour in a better manner, while being engaged with them in a two-way social conversation. This would also help them in creating customised products for their customers.
With new rival Reliance Jio already starting to threaten their position in the industry, it has become all the way more important for them to value their customers so that they don’t get more chances to shift.
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
Also read: Here’s what Airtel and Vodafone have to say to Mukesh Ambani on Reliance Jio's big bang entry
"Social media strategy is crucial for any brand and being a pioneer, we do it differently across Facebook, Twitter and Instagram platforms," Bharti Airtel's chief brand officer Rajiv Mathrani told ET. "By using social media insights, we have been able to optimise our interactions and move beyond responding to truly engaging customers," Mathrani added.
Advertisement
Also read: Reliance Jio has triggered tariff battle; Idea, Vodafone to strike back with attractive pricing
As per consultancy firm TNS, social media has evolved as an inherent part of
Also read: How Mukesh Ambani's AGM speech cost other telcos thousands of crores in 45 minutes
Image source
Advertisement
- Fresh photographs of Milky Way’s black hole Sgr A* reveal strong, twisted magnetic field similar to M87*
- 8 Lesser-known places to explore in Himachal Pradesh
- Markets end FY24 on buoyant note amid positive global cues
- SRM Contractors IPO allotment – How to check allotment, GMP, listing date and more
- Rupee falls 6 paise to settle at 83.39 against US dollar