Zurofsky is a co-founder of the gourmet sandwich chain 'wichcraft, which started in New York City in 2003 and grew to 15 locations spread over New York, San Francisco, and Las Vegas. He and his two business partners, Tom Colicchio and Sisha Ortuzar, also opened the restaurant Riverpark and its accompanying urban farm.
Zurofsky is so passionate about his morning ritual that he prepares the night before, when he writes out his to-do list and organizes emails. Before he goes to sleep sometime between midnight and 2 a.m., he eats two scoops of almond butter because he says it helps build energy for the following morning.
After he wakes up at 5:30 (he makes up for the limited sleep with a nap later in the day), he walks his dog and does some kind of exercise, whether it's running, a workout, or squash. He follows it up with some meditation, and then he's ready for an intense meal. "I have an enormous breakfast: 1,000 calories, 30 grams of protein," he says. "It changes cuisines, but it's always eggs, a cup of legumes, veggies, and typically some meats — whether it's chicken breast or leftover something." He washes it all down with a glass of green juice with ginger.