Target has a surprising new men's clothing brand - I tried it out to see if it could live up to the hype

Target's private labels have been called a "bright spot" in the retailer's business.

Private brands in general are hot right now, as customers are realizing that they can often get quality products for a lower price point when buying outside of a major brand name.

Target has capitalized on the trend by revamping its house products into more exciting brands to get shoppers back in stores. It's already done so with its children's clothing brand, Cat & Jack, and yielded impressive results.

Now it's turning its attention to men's clothing, women's clothing, and home decor. The women's line - A New Day - and men's line - Goodfellow - have launched recently in Target stores across the country.

Whenever a stylish but relatively cheap new line becomes available, a certain fashion-forward section of the internet becomes abuzz with people posting pictures, fit reviews, and commentary. Seeing previews, some commenters on Reddit's men's fashion forum expressed excitement for specific pieces - one even called the collection's styling "FIRE."

A particular point of excitement was that Goodfellow would offer a jean made out of a special kind of fabric, called selvedge denim, for only $40.

I figured it was time to judge this Goodfellow for myself. I visited a local Target in New York City to see if the retailer could lure in budget-oriented shoppers with the promise of cheap, on-trend fashion - and maybe convince them to pick up a pepper mill or package of muffins on the way out.