So it turns out people are pretty fond of that Keurig business model. The Chip is a little WiFi-connected oven that works like the Juicero and Flatev, only with cookies. You buy a set of proprietary “cookie pods,” pop them in, and let the oven do the work. There’s an app, of course, that notifies you when your batch is done and lets you order new pods as you wish.
All this comes from SideChef, which does run a relatively established cooking app. It raised more than $100,000 on both Kickstarter and Indiegogo last year, and is set to ship by October. The oven itself will cost $249 when it becomes available, with cookie pods going for $1-2 depending on your dough or $14 a month through a monthly subscription.
While it’s hard to call anything that facilitates cookie-making bad, it’s not like baking cookies is a terribly involved process as it is. If nothing else, it’s definitely more affordable. SideChef says the Chip takes about 10 minutes to bake its batches, too, which isn’t that much faster than usual, and the oven only appears to make four cookies at a time.
Still, the Chip is more or less an Easy-Bake Oven for adults, so if you're a cookie fiend with money to burn and no desire to actually make your snack of choice, maybe keep an eye out.