Google Could Become A 'Serious Competitive Threat' To The Auto Industry

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google self-driving car

Google/Screenshot

If Google continues to move forward with self-driving cars, the company could pose a serious threat to the auto industry, General Motors global product chief Mark Reuss told Bloomberg.

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Even though GM is working on its own autonomous cars, Reuss told reporters yesterday that GM is not directly in a race against Google.

"Anybody can do anything with enough time and money," Reuss said. "If they set their mind to it, I have no doubt [that Google could become] a very serious competitive threat."

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Still, Reuss doesn't envision autonomous cars taking over cities "anytime soon."

On Tuesday, Google revealed a prototype driverless car without pedals, breaks, or a steering wheel. Google plans to deploy at least 100 of these this year.

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Since launching the driverless car program in 2009, Google's cars have logged over 700,000 miles. It also recently set out to tackle autonomous driving on city streets.