Jordan Ferney, creator of lifestyle blog Oh Happy Day and the brains behind The Color Factory, told Business Insider that everything from the lighting temperature to the high-end cameras placed strategically across the exhibition, was conceived with Instagrammers in mind.
It comes on the heels of the Museum of Ice Cream, a pop-up exhibition that started in New York and spread to the West Coast over the summer. It sparked its own social-media mania.