Teens are dropping smaller social networks in favor of Snapchat and Instagram
AP Photo/Mark Lennihan
Snapchat, with 81% adoption, and Instagram, with 79%, are the leading platforms for teens between the age of 14 and 18. Facebook and Twitter are behind, with 51% and 56% respectively.
Samuel J. Kemp, analyst at PiperJaffray said in the report: "We believe this supports the notion that Snapchat and Instagram are continuing to be used differently by teens, who have carved out a separate use case for each."
While the four leading platforms have been hovering around the same numbers for the past two years a bigger difference can be seen with more niche social networks like Kik or Tumblr.
Between Spring 2016 and Spring 2017, Kik saw a drop of 14% in usage down to 13% usage. Tumblr dropped to the same level.
The least and most used social networks by teens.
The data from this survey contradicts the popular thought that Facebook and Twitter have been losing ground among teens in favor of Snapchat and Instagram. Instead teens are focusing on the four main social networks, but have a different use case for each.
In an interview with Recode in September 2016 Kik CEO Ted Livingston said his company had seen a slowdown in growth, which he attributed to the "app slowdown." Yik Yak is another app that saw a significant dip in popularity that put the app at risk of failure.
Get the latest Snap stock price here.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Vodafone Idea FPO allotment – How to check allotment, GMP and more
- RCRS Innovations files draft papers with NSE Emerge to raise funds via IPO
- India leads in GenAI adoption, investment trends likely to rise in coming years: Report
- Reliance Jio emerges as World's largest mobile operator in data traffic, surpassing China mobile
- Satellite monitoring shows large expansion in 27% identified glacial lakes in Himalayas: ISRO
- Vodafone Idea shares jump nearly 8%