It may not have been emotionally-charged and it might not have made a political statement, but Mr Clean's Super Bowl ad will probably go down as the most memorable of this year's game.
The 30-second spot shows a woman instantly attracted to the animated Mr Clean character, who shows off his sexy dance moves as he does the housework, while wearing a tight white t-shirt and matching pants that emphasize his features.
It was a silly piece of light-hearted relief that seemed to tickle (and slightly disturb) viewers, judging by the Twitter reaction:
Aside from the ad itself, the brand was also active on Twitter during the game, using the Mr Clean account to troll other Super Bowl advertisers:
Never thought #Mr.Clean would make me laugh #SuperBowl @AtlantaFalcons @Patriots
- Richard Schiff (@Richard_Schiff) February 6, 2017
Ok the Mr Clean commercial was funny
- Questlove Gomez (@questlove) February 6, 2017
MR. CLEAN - Sorry, but this is great Super Bowl advertising. Be surprised if any other 30 seconds are as memorable tonight. pic.twitter.com/GGx5nDeLFY
- Adweek (@Adweek) February 6, 2017
11/10 would drunk text Mr Clean at 2:13am
- McLovin (@ASpacedCadet) February 6, 2017
.@terrybradshaw! What's up with the stain? Not sexy my bald buddy. #BradshawStain #SB51 pic.twitter.com/EpNtFanw1Q
- Mr. Clean (@RealMrClean) February 6, 2017
Wonder why @Honda didn't use my yearbook photo in their commercial? #MrClean #SB51 pic.twitter.com/tVd1rVf7PH
- Mr. Clean (@RealMrClean) February 6, 2017
Hey @GoDaddy, here's something else I think the internet might love. #MrClean #SB51 pic.twitter.com/HnQhkWTr7k
- Mr. Clean (@RealMrClean) February 6, 2017