The world's top 10 companies, ranked by reputation

The luxury watch brand Rolex is the most reputable company in the world, according to the Reputation Institute's annual rankings.

The Reputation Institute ranks companies according to the public's perception of their success in seven areas: products and services, innovation, workplace, governance, citizenship, leadership, and performance.

The Swiss watchmaker topped the list in North America and Asia, while Lego came first in Europe and the Middle East, while Google was top in Latin America.

To compile the rankings, the Reputation Institute collected more than 240,000 ratings from 15 countries.

Scroll below to see the top 10