This Indian brand will overtake FMCG king Hindustan Unilever by 2018-19

Indian FMCG brands are giving a tough time to foreign brands. While much hullabaloo is about Yoga guru Ramdev’s Patanjali, Amul is all set to give a tough time to Hindustan Unilever now.

Amul, marketed by the Gujarat Co-operative Milk Marketing Federation, plans to zoom ahead Hindustan Unilever as the country’s largest FMCG firm over next two years.

As GCMMF is growing at a CAGR of 19% for last seven years and confident to continue such high pace of growth Amul’s managing director RS Sodhi expressed the positivity, while talking to The Economic Times.


GCMMF touched Rs 27,000 crore sales in 2016-17, while Hindustan Unilever had touched Rs 31,987 crore revenue in 2015-16. Hindustan Unilever is yet to declare its result for last fiscal, according to the ET.

"Around 13-14% of our growth will come from milk procurement expansion and 6-7% from the average price hike. We are expanding milk procurement outside Gujarat in states like Uttar Pradesh, Rajasthan, Haryana, Punjab, West Bengal and Maharashtra," Sodhi told the financial daily.