Katya Naidu30 Mar 2023, 12:14
The report picked 75 companies in the crowded online space as digital disruptors, who cumulatively currently generate $15 billion in sales online, and ranked them based on the dominance in their category, and online focus. Surprisingly, traditional companies Hindustan Unilever and Aditya Birla Fashion & Retail were ranked as top digital disruptors in grocery & personal care, and fashion & home categories, respectively. In the third category of electronics & appliances, however, digital-first brand boAt was given the numero uno rank.