Sanghamitra Mandal15 Nov 2013, 11:10
BrizzTV Media Lab focuses on bringing all formats of content onto the television screen. Its first product was iExam, an interactive test preparation service on TV. Next came Freemium Movies on pay TV – a unique concept where viewers can watch the latest Bollywood movies for free and without a single ad break. But you see it on 75% of the screen space while the remaining 25% screen is used for an L-shaped ad. The latest from BrizzTV is Twitter on TV, which brings all social conversation around a TV programme on to the TV screen even without any Internet connection.