Sanghamitra Mandal12 Dec 2013, 15:23
What Amazon does today, the rest must follow, it seems. Or at least Flipkart.com, the poster boy of Indian e-commerce, thinks so. Only a week ago, Amazon.in launched its guaranteed one-day delivery service in India for an additional charge of Rs 99 per order. So it was not surprising when Flipkart came up with the same kind of offering a couple of days ago, which it calls In-a-day Guarantee. But will that kick off a huge logistics war in the long run? Before we get into that part, let us have a look at what Flipkart is offering.