Anagh Pal02 Aug 2023, 18:36
Generative AI has brought significant advancements to the advertising sector, reshaping content creation, customer engagement, and backend operations. Through the use of generative AI tools, advertisers can automate the production of original content such as text, images, articles, and marketing materials.However, despite the advantages related to efficiency, cost savings, and productivity that generative AI brings, the early stage of AI development also brings forth certain inherent legal complexities and hurdles that advertisers need to take into account.