Bournvita, owned by Mondelez India, has dismissed claims that it has a high sugar content and that the product includes cancer-causing colourant. The allegation was made by social media influencer Revant Himatsingka, who has now deleted the video at the request of the company. Bournvita said the formulation had been scientifically created by nutritionists and food scientists and its claims were verified and transparent. The company also said all ingredients were safe, approved and within permissible limits. It emphasised that every serving of Bournvita contained just 7.5 grammes of added sugar.