BI Intelligence Twitter's IPO filing yesterday revealed that it is on track to generate some $500 million in ad revenue by year's end. How does Twitt...
BI Intelligence Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media whil...
BIIThe media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. T...
BI IntelligenceTwitter's advertising efforts are analogous to Facebook's efforts. They are focused on in-stream ads, and also on leveraging naturally...
Brands need to be present wherever audiences invest their time and attention. Increasingly, that means social media. U.S. audiences spend a half-hour...
BI Intelligence Facebook is a daily destinations for millions and millions of consumers. Increasingly, their ad products offer targeting according to...