Anushree Singh12 Feb 2016, 14:39
Content marketing continued to evolve in 2015 and has become a “must-have” component in how brands execute their marketing strategy, especially in digital. Gilad De Vries, senior Vice President of Strategy who previously led the brands and agencies team at Outbrain and brings more than 19 years of experience in digital media and technology fields, says “a true content marketing strategy is focused on adding value to the target consumer by delivering stories that make an impact on an emotional level and inspire and nurture them, as opposed to a typical advertising strategy which is all about persuasion and interruption.”