Zoopla CEO Alex Chesterman invested in an AI-powered vitamin startup
Zoopla
It's a curious concept: You enter your health information into an app, noting any illnesses you have, and then it uses that data to suggest some vitamins you should be taking.
VITL says it's working on including data from wearable devices as well as DNA information to make its service more personalised.
VITL has raised a $1.5 million (£1.2 million) seed round from investors including Chesterman, David de Rothschild, LoveFilm cofounder Simon Franks, drum and bass duo Sigma, and Bloom & Wild founder Ben Stanway.
VITL
But there is, however, a body of evidence to suggest that taking individual vitamins can be useful. That's good news for VITL, which advocates a personalised approach to healthcare instead of a generic "one pill treats all" outlook.
VITL already sells subscription packs online, but it's preparing to launch the new artificial intelligence service. The nutrition packs it sells cost from £33.95 per month with a subscription.
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