10 of the bravest moves Steve Jobs made at Apple
AP Photo/Paul Sakuma
Steve Jobs, chairman of the board of Apple Computer, leans on the new Macintosh personal computer following a shareholder's meeting in Cupertino, Ca. Apple Inc. on Wednesday, Aug. 24, 2011 said Jobs is resigning as CEO, effective immediately. He will be replaced by Tim Cook, who was the company's chief operating officer. It said Jobs has been elected as Apple's chairman.
Jobs co-founded Apple and brought the company back to life after he briefly left, saving it from crashing. That meant making hard choices and going with decisions he wasn't sure were going to work out.
Jobs' history at Apple is full of them, and Brent Schlender and Rick Tetzeli document them well in their new book "Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader."
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