10 up-and-coming destinations you should visit for the holidays

Grisha Bruev/Shutterstock

Malaga, Spain, has great food and beautiful architecture.

• American Express Travel looked at flight-booking data and found the 10 destinations with the greatest increase in bookings during this year's fourth quarter.
• Some appeal to those who like the cold and others to those who want to escape it, but each offers unique cultural experiences.
• Many will allow travelers to break out of their vacation routines and travel to destinations that are not often associated with holiday travel.

It's not too late to book your holiday vacation.

Whether you want to celebrate Christmas, ring in the New Year, or skip both and avoid the holiday vacation crowd, there are plenty of options around the world that can provide unique cultural experiences.

American Express Travel looked at the 10 destinations that have experienced the greatest increase in flight bookings during this year's fourth quarter, and it found a wide range of cities across the globe. Some provide opportunities for skiing and unique holiday celebrations, while others allow travelers to get out of the cold and catch some sun.

These are some of the destinations that travelers are flocking to this holiday season.