13 startups that make daily rituals like brushing your teeth and taking vitamins more enjoyable

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Dripkit Coffee

• The comfort and consistency of rituals bring us back down to earth.
• They take many different forms, from putting on a favorite record to shaving.
• Online startups are adept at selling the entire experience of these beloved rituals. At the center is a product that solves daily problems while providing a respite from the stresses of life.
• We took a look at startups you already know, like Casper, along with ones that may be unfamiliar, like Dripkit, to illustrate how companies are using the comfort of rituals as a selling point.

Rituals are an important part of daily life. In the midst of what can often feel like a rollercoaster of work and personal obligations, they allow you to hop off for a brief moment, take a breather, and regain a sense of stability.

Even something as innocuous as making a cup of coffee or watering a house plant can improve your mental wellness. It may seem like you're simply going through the motions, but it's exactly those repetitive movements and consistent practices that provide the all-too-needed comforts of familiarity.

Everyone's rituals look different (mine include writing in my journal, winding down every night with music and a book, and going to my favorite bagel shop every Sunday) and take various forms, from skincare to cooking.

Online startups across a variety of categories are great at tapping into this love for consistency and comfort, selling not a product, but the entire experience of owning it, using it, and making it part of a recurring ritual. They hope to be there for you as one of the constants in your life.

Learn how these 13 startups are selling the experience of a daily ritual:

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