14 NYC Companies Took The Stage Last Night To Compete For $25,000

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Lynne Guey / Business Insider

It was like the finale of a reality TV show, only actually real.

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Wednesday night's CROWDFUNDx NYC Challenge at The New School's Theresa Lang Center pitted 14 top NYC small businesses, social enterprise, and startup companies against each other for a $25,000 grand prize.

Crowdfunding platform Crowdfunder partnered with American Express OPEN Forum and Nokia@Work to host New York City's first annual CrowdfundX event to show how crowdfunding can support business growth and job creation.

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More than 130 entries were submitted to the challenge in three categories: small business, social enterprise, and startup. The top 14 entries were chosen to compete Wednesday evening, with each pitching a 3-minute presentation to a panel of judges and more than 300 people in the audience.