17 companies with such good marketing their names have become verbs

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You probably have "Ubered" to work.

• Companies' reputations are crucial to their success, so they spend millions of dollars on marketing.
• Many companies achieve success when their names become synonymous with the product or service they provide.
• If you've ever Googled something or Ubered to work, you know exactly what we mean.
• Here are 17 companies with such good marketing that their names have become verbs.

When you're in business, reputation is everything. Many brands spend a fortune on marketing, trying to become a household name. But you know a brand has really arrived when its name actually becomes synonymous with the product or service it provides.

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Odds are, you've Ubered from time to time when you didn't feel like driving. You've probably FaceTimed a friend or Skyped with a colleague in a remote workspace at some point. And honestly, who doesn't Google something on a daily basis?

Here are 17 brands that are so well-marketed, they've actually become verbs: