18 retailers with the best loyalty programs
- Several retailers offer loyalty programs offering customers perks and rewards for their continued shopping.
- We compiled 18 of the best loyalty programs in retail, comprising industries from books to clothing and beauty products.
- The loyalty programs offer customers free items, exclusive deals, and discounts on future purchases.
In today's retail landscape, the fight for customers is fiercer than ever.
Loyalty programs may be the oldest marketing trick in the book, but they remain one of the most effective for getting consumers to stick with a company. Companies in industries from books to beauty products offer alluring perks and rewards for loyal customers.
"Today's most successful customer-loyalty programs are engaging and retaining customers by building an emotional connection to the brand and making participation in the program effortless," Kim Courvoisier, head of content marketing at Thanx, a customer engagement platform, told Business Insider.
"The strategy is paying off for retailers who are doing everything they can to compete in an environment of declining foot traffic and decreased margins."
With that in mind, here's a look at 18 loyalty programs worth considering signing up for.