22 of the most awkward sports sponsorship publicity photos from the past decade

Manchester United Vodafone

Getty Images Sport/Gary M. Prior

Awkward.

Sports sponsorship announcements tend to be banal affairs.

There's usually a boring press conference where nobody says anything of interest. And then there's the photoshoot where the team's manager and the sponsor's CEO exchange a polite handshake. Everybody goes home, and it's mostly all forgotten about by the next day.

But there have been some sponsorship photoshoots that are too awkward - some painfully bad - to just pass us by. They need to be shared. And shared again years later. We've collated some of the best examples from the past decade or so.Advertisement