24 brands you probably didn't realize were owned by Amazon

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24 brands you probably didn't realize were owned by Amazon

Amazon Goodthreads

Amazon

Goodthreads is a menswear brand owned by Amazon.

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  • Amazon owns many private-label brands.
  • In fact, Amazon may own more than 70 of its own private-label brands - at least 60 of which were released in 2017 or later, according to Recode.
  • Some of these private labels are obviously owned by Amazon, like AmazonBasics, but others show very little indication that they're owned by the e-commerce giant.


Amazon owns many private-label brands.

Recode reported in April that Amazon owns upwards of 70 of its own private-label brands - at least 60 of which were released in 2017 or later.

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Some of them are obviously Amazon-owned, like AmazonBasics. Others, however, are a little less in-your-face about being owned by Amazon.

Many of Amazon's private-label brands were started in niche categories like batteries or pet carriers, but lately, Amazon has been branching into categories that already have well-established leaders, like paper towels, which is led by Bounty. Though Amazon may not be able to beat out its competitors in these categories, private labels help to increase customer loyalty by making them exclusive to Amazon. Some of the private-label brands, such as Solimo, are even listed as being available exclusively to Prime members.

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The products Amazon sells via private label range from basic care items like cold medicine to tech accessories, fashion, and many other categories.

Here are some of the brands you might be surprised to learn are owned by Amazon:

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Arabella — Lingerie

Arabella — Lingerie

Basic Care — Pain relief and antacids

Basic Care — Pain relief and antacids

Source: One Click Retail

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Beauty Bar — Cosmetics

Beauty Bar — Cosmetics

Source: Quartz

Buttoned Down — Men's clothing

Buttoned Down — Men's clothing
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Ella Moon — Women's clothing

Ella Moon — Women's clothing

Franklin & Freeman — Men's shoes

Franklin & Freeman — Men's shoes

Source: Quartz

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Goodthreads — Men's clothing

Goodthreads — Men's clothing

Source: Quartz

Happy Belly — Fresh food

Happy Belly — Fresh food

Source: Quartz

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James & Erin — Women's clothing

James & Erin — Women's clothing

Lark & Ro — Women's clothing

Lark & Ro — Women's clothing

Source: Quartz

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Mae — Underwear

Mae — Underwear

Mama Bear — Baby products

Mama Bear — Baby products

Source: One Click Retail

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North Eleven — Women's clothing

North Eleven — Women's clothing

Source: Quartz

NuPro — Tech accessories

NuPro — Tech accessories

Source: Quartz

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Pike Street — Linen

Pike Street — Linen

Source: Quartz

Pinzon — Linen

Pinzon — Linen

Source: Quartz

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Presto — Paper and cleaning supplies

Presto — Paper and cleaning supplies

Source: One Click Retail

Scout + Ro — Kids' clothing

Scout + Ro — Kids' clothing
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Single Cow Burger — Frozen food

Single Cow Burger — Frozen food

Source: Quartz

Small Parts — Spare parts

Small Parts — Spare parts

Source: Quartz

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Solimo — Assorted goods

Solimo — Assorted goods

Strathwood — Furniture

Strathwood — Furniture

Source: Quartz

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Wag — Dog food

Wag — Dog food

Source: One Click Retail

Wickedly Prime — Groceries

Wickedly Prime — Groceries
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