3 Walmart executives are facing off in a bizarre 90-day battle that will determine a strategy to beat Amazon

Jet

Marc Lore, CEO and founder of Jet.com

• Three Walmart executives are competing to see who can increase online sales on certain products the most.
• The 90-day challenge will span the holiday shopping period.
• The three look pretty evenly matched, based on some clicking through Walmart's website.

Three Walmart executives are facing off in a 90-day contest.

According to Bloomberg, three ecommerce-focused execs are battling it out to see who can boost sales in certain fitness product categories this holiday season.

The competitors are:

• Marc Lore, Jet's co-founder and head of Walmart's US online business, selling yoga mats
• Jeremy King, US Chief Technology Officer, selling abdominal-toning machines
• Scott Hilton, US ecommerce chief revenue officer, selling exercise balls

The contest, which started on October 5, is reportedly supposed to help executives get hands-on experience on how to best challenge ecommerce rival Amazon. A senior director of retail analytics, Archimedes Stuk, will determine the winner based on measures including sales, assortment and overall customer experience, according to Bloomberg.

Walmart website

Walmart's website

A quick scroll through Walmart's website didn't reveal any evidence that any of the three executives were tipping the scales in their favor too hard.

There were no pop-up ads for yoga mats or unearned placement of excercise balls on the front page. Instead, it looks like the three executives are doing things the old-fashioned way - photos of fit people lifting weights and semi-lame wordplay.