3 reasons why Narendra Modi should pay attention to what this company has to say to make Digital India a raging success!
Don’t get lost in the depth of jargons. Let’s start with a simple example. India’s smartphone market grew 44 % to 26.5 million this June quarter, according to research firm IDC data. With the making of ‘Digital India’, it is time to stop and think about the whereabouts of the old used phones. Surely, they are not biodegradable and are all well intact among us. Now apply this thought to all the variety of electronic devices available and are being innovated. What if the process could be reversed without slowing down digital growth!
This is what
Sapan Jain, CEO and co-founder of
1. One of the main challenges of the
“You cannot make the cheapest of the machines with the best quality beyond a point. So if one can refurbish the used machines which might have reached its economical life for an enterprise but is of immense value to others, it can be made affordable to a large population of the country.”
Eighty percent of the energy goes in the manufacturing, not in the usage of that device. So by extending the life cycle of the machine, you are making the
2. Next important challenge would be the e-waste problem. If one is extending the life cycle by refurbishing them; one is not slowing down e-waste generation by slowing down adoption, rather by strengthening the life of devices. This drives not only Digital India campaign, but can form a major part of Make in India campaign too.
3. There are certain drawbacks of reverse logistics in India too. Why would a customer trust a used device and
(Image credits: forbes)