30 Black Friday deals from cool startups you should have on your radar this week

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• Don't overlook the smaller online startups as you shop on Black Friday this year.
• Since many of these startups pride themselves on already-low prices on premium goods like jewelry, cookware, and shoes, they don't often run promotions.
• Black Friday is one of the few times of the year when you can save on products and gifts from these unique, up-and-coming startups.
• To potentially save more on Black Friday, you can visit Business Insider Coupons to find up-to-date promo codes for a range of online stores.

The past 10 years and the next 10 years of retail belong to the direct-to-consumer online startup. By reimagining how products are made and sold, startups challenge the old way of doing business.

Often times, the environment and worker livelihoods benefit from the innovative ways that startups operate. You, the customer, also benefit as these companies affect the way you get dressed in the morning, cook food at home, sleep, and more.

Amidst the chaos of large retailers like Amazon, Walmart, and Target dominating Black Friday deals news, these startups are quietly offering deals as well. For some, this is the only time of the year when their products are discounted, so you should definitely take advantage of the rare opportunity.

If you're searching for a unique gift, you won't find any time better than now to find one and save money. We've also partnered with many of these startups to offer you exclusive reader discounts. Make sure to check back throughout the week as we add more deals.

Looking for more deals? We've rounded up the best Black Friday and Cyber Monday deals on the internet.

Find the best holiday deals on our Black Friday Deals and Cyber Monday Deals page. Subscribe to our newsletter..
Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.
Find all the best offers at our Coupons page.