31 photos of Amazon's incredible journey from the Dot-Com crash to world domination
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Jeff Vinick/Getty Images
Jeff Bezos and Bill Gates play a charity round of tennis in 2001.
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But the story of how Amazon got there is one of single-minded focus.
Thanks to the leadership of reclusive founder and CEO Jeff Bezos, and a willingness to look totally insane to investors and customers alike, Amazon was able to weather the dot-com bubble burst and turn online shopping into a matter of habit for consumers all over the globe.
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Here's how Amazon stopped at nothing to go from Jeff Bezos' garage to international mega-brand.
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