34 companies funded by Stephen Ross, the Equinox and SoulCycle owner facing controversy due to ties with Trump
- The backlash against Equinox and SoulCycle in response to a Washington Post report that unearthed owner Stephen Ross's ties to President Donald Trump is showing no signs of slowing down.
- Ross - an investor and real-estate mogul, who also notably owns the Miami Dolphins - has an ownership stake in several other buzzy brands through his firms Related Companies and RSE Ventures.
- These brands include trendy eateries like Momofuku, Milk Bar, &pizza, and Bluestone Lane; media companies like VaynerMedia and Derris; and major sporting events including the Miami Open and International Champions Cup.
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As angry consumers continue to cancel their Equinox memberships and SoulCycle classes upon learning of owner Stephen Ross's ties to President Donald Trump, many may be surprised the investor's brand portfolio runs quite deep.Ross holds an ownership stake in 16 brands as founder and chairman of Related Companies, including buzzy eateries like Momofuku and Bluestone Lane as well as technology services like the reservation application, Resy. On Thursday morning, Related had blocked public access to view its list of brands, rendering a message that says "you are not authorized to access this page." Related has not yet responded to Business Insider's request to comment on the change.Advertisement
Additionally, Ross's venture capital firm RSE Ventures - which specializes in sports, entertainment, media, and technology, according to the website - has backed numerous other companies across a wide spectrum of industries.
Business Insider has reached out to all 34 brands listed as financially tied to Ross, and has included their comments below.See more: People are threatening to quit Equinox and SoulCycle following a report that the chairman of the trendy fitness brands plans plans to host a Trump fundraiser
The boycotts erupted on Wednesday when The Washington Post reported that Ross will be hosting a fundraising event for Trump at his home in the Hamptons on Friday, where tickets are selling for as much as $250,000.In response, #GrabYourWallet founder Shannon Coulter urged consumers to boycott Ross-owned companies and several notable figures including Chrissy Teigen, Billy Eichner, and Ilana Glazer took to social media to share plans to cancel their Equinox memberships. On Wednesday night, Ross shared a statement with Miami Herald reporter Adam Beasley, in which he mentions his decades-long relationship with Trump and his intention to work with "leaders on both sides of the aisle" to address his "deep concern for creating jobs and growing our country's economy." Advertisement
"I always have been an active participate in the democratic process," Ross said in the response. "While some prefer to sit outside of the process and criticize, I prefer to engage directly and support the things I deeply care about. I have known Donald Trump for 40 years, and while we agree on some issues, we strongly disagree on many others and I have never been bashful about expressing my opinions."
We took a closer look at the companies in Ross's brand portfolio. Here they are:
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