Hasbro's takeover of Entertainment One should strengthen its brand portfolio.
The toymaker counts Monopoly, Transformers, Nerf, and My Little Pony among its brands. Buying Entertainment One will add children's cartoon franchises such as Peppa Pig and PJ Masks — which generated $2.5 billion in retail sales last year — to the mix.
The deal will also give Hasbro new ways to reach audiences, and talented TV and film executives to bring its brands to life.
Entertainment One boasts a network of film distributors (Sierra/Affinity), TV producers (Whizz Kid Entertainment), live entertainment groups (Round Room Entertainment), and music labels (Dualtone Music Group).
It also recently signed a multi-year deal with producer Mark Gordon, whose credits include Grey's Anatomy, Steve Jobs, and War Dogs.