4 reasons you should be offering your customers fast, free WiFi
That's why more and more types of businesses - from fast-food restaurants to laundromats - are investing in fast, free WiFi.
A study found that 74% of businesses are using or plan to use "bring your own device" (BYOD) policies. And for many small businesses, it's a no-brainer: Offering WiFi helps gain customer loyalty and even increase sales - and employees can benefit too.
Here are four reasons why providing WiFi could benefit your business in a big way.
1. You'll enhance your marketing.
Certain WiFi solutions allow you to promote your business before customers even sign in. For example, WiFi Pro from Comcast Business allows businesses to create a custom splash or landing page to attract customers and share real-time offers. Additionally, there's an opportunity to brand your network with a custom WiFi network name - like "Sally's Cupcakes Free WiFi."
Customers can do the marketing for you through social media. By letting customers "check in" at your restaurant or share a photo of their favorite dish with their friends, they're spreading the word without any effort on your end.
2. Customers will spend more time at your business.
WiFi access helps customers stay productive and connected while they're in your store or at your place of business, so they'll want to stay longer. In fact, as many as 62% of businesses report that customers spend more time in their facility when WiFi is offered. And when they're there longer, they'll likely encourage their friends and family to spend more time at your business, too.
3. They'll spend more - really.
You might worry about customers who use the WiFi without spending a dime, but chances are good they'll end up actually spending more. Half of small businesses surveyed said that customers spent more money when free WiFi became available. For retailers, customers can use the WiFi to browse your products and read reviews in real time.
4. You'll gain a competitive edge.
Many people filter businesses - coffee shops, bookstores, laundromats - based on which ones offer free WiFi. Those that offer fast, free WiFi have a clear advantage over those that don't. The reality is, customers have come to expect free WiFi at most places.
Free WiFi will make your customers' lives easier and improve their perception of your business. Consider investing in a budget-friendly solution - like Comcast Business WiFi Pro - to help your small business grow.
This post is sponsored by Comcast Business.
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