4 Rules That The Indian Auto Industry Should Follow To Bounce Back
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Everyone would want to get sales up in the last two quarters of the fiscal year 2014-15 to post a result at the end of the year. However, looking at the way things are moving currently, the Indian 4-wheeler segment is not doing that great. One has to be a little more aggressive and probably try out new things to get stuff rolling.
Here are some tips the
Offers and discounts
We have seen it in the past that giving good offers and discounts boost
World class cars
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Make in India
Many mid-to-high-end cars are expensive to buy. If the car companies start producing within India, these vehicles can be sold at a lesser price. They will also reap better profits as labour and allied resources are cheaper here. Yes, there is one time initial cost of setting up, but in the long run this will help everyone. Instead of importing cars in parts and assembling in India, some international makers can think of just building the cars here from scratch itself.
BMW and Mercedes are already doing this with their low-end range. They might want to follow the same procedure with the other variants as well.
Alternate
Petrol and Diesel is getting more expensive by the day. Cars that use alternate fuels like CNG will solve a huge problem. Maruti Suzuki is probably the only manufacturer in the country that gives CNG variants for passenger cars. For rest, the consumer needs to get a CNG kit fitted. Carmakers should consider this option as company-fitted CNG cars might give some boost to sales, at least in some of the metros where CNG is easily available.
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