40% Of LinkedIn Users Earn More Than $100,000 A Year
When Reid Hoffman cofounded LinkedIn in December 2002, he was breaking a taboo. The social network asked people to share their résumés with the public.
Now, LinkedIn might be the most elite of the social networks.The demographics are a marketer's dream.
But the biggest factor is money - as in, LinkedIn users have lots of it.In a data-rich profile of LinkedIn editorial head Dan Roth, Digiday's John McDermott reveals how much.
The social network has a "disproportionately wealthy user base," McDermott writes, citing the analytics company comScore."More than 40% of LinkedIn visitors earn more than $100,000 per year," he continues, "higher than 31% average for the entire web." By positioning itself as the place for white-collar workers to network, LinkedIn has commanded the eyeballs of lots of wealthy people, with nearly 80 million unique visitors a month. Its content strategy is now helping to turn those users into loyal readers, making the social network that much more attractive to advertisers.
And that brings in the bucks: Third quarter ad revenue increased by 45% over last year.
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