Criss-crossing the US with his French poodle in tow, Steinbeck shares his experiences meeting America's most down-home folks in "Travels with Charley."
Steinbeck drives through national parks, back country roads, small towns, and big cities. He encounters every slice of Americana there is, and presents the reader with a full picture of who calls the country home.
Branson looks upon the book less as a guide for leading, he says, than as a guide for living.
"It opens your eyes to the small pleasures of life, and the great wonders of humanity in the little moments that matter," he writes.