5 brands were deliberately political with their Oscar ads this year
Julien RathFeb 27, 2017, 08.43 PM
Chris Pizzello/Invision/APLate night star Jimmy Kimmel was the host of 2017 Oscars and filled the show with jokes about US politics.Chris Pizzello/Invision/AP
This year's Oscars was set up to be a politically charged night but it was brands, not actors, who made the biggest statements.
The awards show is the second biggest live television event in the United States, after the Super Bowl. This year, brands paid up to $2.1 million for a 30-second spot during the film industry's biggest annual event, according to Variety,
From uniting the nation, to championing women, these were the most politically charged ads from the 2017 Oscars.