Sachin Tendulkar was the highest paid player in cricket before captain cool MS Dhoni took over. So far, Dhoni is believed to have endorsed 50 brands with an estimated endorsement fee of over Rs 500 crore. Dhoni had endorsed 18 brands in 2014 which fetched him a remuneration of $27 million. Dhoni charges Rs 1.5 crore per day.
Post retirement, Sachin Tendulkar brand size has reduced when compared to 2013. He is the brand ambassador for Luminous Power Technologies, Musafir.com, BMW India, Aviva Life Insurance, MRF, among others. As per a report, his brand endorsements in 2014 stood at Rs. 75 crore.
Saina Nehwal is the highest paid sportsperson outside cricket. She has bagged multi-crore deals with Kellogg’s, Edelweiss Group, etc. Saina signed an endorsement deal worth Rs 25 crore with IOS Sports and Entertainment. She signed around Rs 4 crore deal with Edelweiss Group.
As per the 2015 Forbes Celeb list, Sania's earnings from endorsements and BWF World Superseries stood at Rs 13.25 crore. Mirza is the brand ambassador of Adidas, Wilson, FabB, Vencobb Chicken and now Telangana.
As per a report in Times of India, Olympic silver medallist badminton player PV Sindhu bagged a Rs 50 crore endorsement deal for three years from various companies.
He just signed a Rs 110-crore deal with Puma, joining the likes of Usain Bolt and few world’s famous footballers. Prior to this, Kohli signed Rs 30 crore three-year deal with Adidas, Rs.6.5 crore deal with MRF, Rs 5 crore 18-month deal with Audi India.