6 of our favorite products from Glossier, the internet's favorite beauty startup
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- Glossier, the beauty brand that's been cleverly shaping the no-makeup makeup trend, has achieved cult-like status among its fans.
- If that wasn't a sign of success, just last week the brand was given a $1.2 billion valuation, entering the exclusive group of startup "unicorns" - privately owned startups valued at $1 billion or more.
- We've tried many of Glossier's products and loved them, and clearly we're not the only ones. Here are six of our favorite Glossier products, from the cult-favorite Boy Brow to the minimalist Milky Jelly Cleanser.
Over-plucked eyebrows, thick layers of lip liner, bold cat-eye looks - the trademark beauty trends of the past capitalized on the idea that most women wanted to use makeup to change their appearance in some way. Today, it seems that most beauty brands are preaching the exact opposite, instead offering skin care and makeup that works to enhance the features we have rather than attempt to alter them.If there's one brand to thank for leading the no-makeup makeup revolution, it's Glossier. The now beloved beauty startup was born from Emily Weiss' fashion and beauty blog Into the Gloss. Since its launch in 2014, Glossier has not only reached cult-favorite status among millennial makeup mavens, but most recently has reached the even more exclusive "unicorn" status after its latest funding round garnered a $1.2 billion valuation.
Maybe it's the millennial pink branding, the Instagram-worthy packaging, or the social posts of aspirational aesthetics people love - but whatever it is, clearly the "skin first, makeup second" message and the products made with this mantra in mind are resonating. For reference, the Boy Brow brow gel alone had 10,000 people on its waitlist.
From smooth skin tints that add the lightest layer of coverage to creamy blushes that give your cheeks that just-pinched flush, Glossier boasts a suite of barely-there skin-care and beauty products made to accentuate your natural beauty. If you're looking to get that dewy glow, Glossier may be your new go-to.
Here are six of the brands cult-favorite skin-care and beauty products that we actually use:
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