7 predictions about the future of media - by someone who should know
Disruption is all around us.Mobile is overtaking desktop, social is beating search, on-demand is undercutting TV, messaging apps are challenging email, and everything around us is becoming connected. These shifts in trends can rattle our businesses, our portfolios, and even our lives. But they don't have to…
For the past six years, IGNITION, Business Insider's flagship conference, has brought together the best minds in media and technology to share what they see on the horizon. Through unscripted interviews, cutting-edge demos, and insights from industry pioneers, attendees learn what key trends to be aware of and what they need to do to stay ahead.Henry Blodget opened this year's sold-out IGNITION conference with a presentation on the future of digital media: 7 Predictions About The Future Of Media. And he should know... Blodget is cofounder, CEO, and editor-in-chief of Business Insider, one of the most-read business and tech news sites in the world with more than 80 million visitors a month worldwide.
The presentation was put together with the help of the BI Intelligence team, a premium research service from Business Insider.In the presentation, Blodget details where the future of media is likely headed. Here are some of the key takeaways:
- Digital media consumption is growing. Everything else is shrinking.
- Video, music, and digital "print" subscriptions are climbing fast.
- Native digital advertising will continue to thrive.
- The existential crisis of ad blocking will resolve itself - but be careful what you wish for.
- The next big platform will not be smart glasses, smart cars or virtual reality.
- TV networks will soon feel newspapers' pain.
- Power and wealth will be more concentrated than ever.
- And much more.
Interested in downloading the full 108-page slide deck? Get it now by clicking here.
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