A Former Hedge Fund Manager Created A Fancy Shuttle Service To Compete With Private Jets
Looking back at his life and travels as a hedge fund manager, Fertig realized that many of his best experiences were dampened by low-quality ground transportation. At the same time, he believed others who still worked in his former occupation experienced those same inconveniences.
So Fertig, a Wharton graduate, abandoned the finance industry and established Brilliant Transportation, a luxury transport service that offers wealthy clients the comforts of a high-end hotel room, the functionality of an office, the space of a private jet, and the service of a private concierge.
Fertig believes his vans can create tremendous value for corporate clients, because time spent in transit can be used productively. As a result, he now services many of the same financial industry titans that he once worked for and with.
Rather than a disjointed stop-and-go private jet experience, clients are picked up with the custom catering orders waiting in the van. They can then to do work, relax, and watch some television on the way to their destination.
The company has around 30 vehicles and offers its services in New York City, the Hamptons, Connecticut, Los Angeles, and Las Vegas, and will soon launch in Miami.
With such discerning clients, employee training is one of Fertig's toughest tasks. "Every driver drives me and my family around first before they are allowed to drive a client," he said.