A French app that shares your location just got backed by one of Twitter's earliest investors
Benchmark's Peter Fenton is leading a big funding round in Zenly, a popular app in Europe that lets friends share their locations with each other, according to multiple sources.One source pegged the funding at roughly $20 million. This is following a $11.2 million funding round announced in May.
The app has taken off in Europe where teenagers have latched onto knowing who is doing what and where they are that minute. It preys a little bit on FOMO - or fear of missing out - but people keep coming back to make sure they're not the ones missing out on a hot party or event with their friends.In May, the company told TechCrunch it was close to hitting 1 million registered users and had around 340,000 monthly active users. Data from Apptopia through this September shows it now has 1.7 million downloads on iOS and Android devices.
Still, nearly half of the downloads are in Europe.
That solves the technology barrier of location-tracking apps, but Zenly still needs to work on building it into a social network that doesn't turn creepy.
For instance, most people don't use Apple's "Find my Friends" feature or are even hesitant to let Facebook let people know when they're around - and those are two apps that many already have installed. Zenly though is already spreading through word of mouth, and is rumored to be growing at 8% week-over-week.Both Fenton and Zenly did not respond to multiple requests for comment.
Zenly still has a long way to go to make sure it's used less for creeping on people and more for fun, but it's already proving itself to be an early success - and attracting the investor cash as a result.
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