A neuroscientist who studies decision-making shares his best advice for living healthier
Chris WellerJan 4, 2018, 12.08 AM
Read full story
Jose Uriel Delgado, 115, exercises at nursing home Sisters of Charity in San Jose, Costa Rica August 11, 2015. This elderly Costa Rican man reportedly born at the turn of the 20th century could be the world's oldest, but his lack of documentation and testimony from family and friends could see his alleged 115-year-old out of the record books.Juan Carlos Ulate/Reuters
Making healthy choices sounds like a good way to get in better shape. But according to Moran Cerf, the strategy is misguided.
Cerf, a professor of business and neuroscience at Northwestern University, has been studying decision-making for over a decade. One of his biggest takeaways is that making choices on a daily basis is psychologically exhausting.
In other words, it's tough to constantly exert the willpower required to avoid snacking or get up off the couch to exercise. Eventually, old habits get the best of people and they cave to unproductive tendencies.
Based on his research, Cerf claims other strategies are far more effective at getting people to build sustainable habits that promote healthy living - and they aren't the typical stuff of diet books.