1. Consumers want to buy plant-based meat, and many plan to buy it more than once
2. Most people use it as a supplement to animal based proteins — not a substitute
3. Animal welfare is a big reason people buy plant-based meat, but health is important too
4. The ingredients in products matter
next slide will load in 15 secondsSkip AdSkip Ad5. Most people buy plant-based meat in grocery stores
6. Prices are high, and need to come down
7. Beyond Meat isn’t the most recognized brand — Morningstar Farms is