AMAZON CEO: Books Today Are Too Expensive
Michael Seto/Business Insider
Bezos thinks $30 is too expensive for a book, since most books are competing for your attention with content that's free or less expensive.
This could include anything from a blog to a video game to a mobile app, according to Bezos.
The bottom line, he says, is that books aren't only competing against other books anymore, so the pricing should reflect that.
"If you realize that you're really competing against 'Candy Crush,' you'd say, 'Gosh, maybe we should think about reducing friction on long form reading. That's what Kindle has been about from the very beginning."
Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- JNK India IPO allotment – How to check allotment, GMP, listing date and more
- Indian Army unveils selfie point at Hombotingla Pass ahead of 25th anniversary of Kargil Vijay Diwas