AT&T Is Trying To Buy DirecTV For $50 Billion

Beck Bennett and kids Thanksgiving AT&T ad

The guy from the AT&T commercials.

AT&T is in late talks to buy DirecTV for $100 per share, the equivalent of about $50 billion, Bloomberg reports.

It's not the first time we've heard of this deal. The Wall Street Journal reported the same thing earlier this month, but at a smaller, $40 billion valuation.

DirecTV would be run as a separate unit under its CEO Mike White. But White reportedly has plans to retire in 2015.

The deal comes at a time when we're seeing a lot of consolidation between telecoms and cable/satellite TV providers. Comcast is currently in talks to buy with Time Warner Cable in a $45 billion deal. AT&T already offers cable TV in a few markets through its UVerse system, but a DirecTV acquisition would allow it to provide pay TV virtually anywhere via satellite.

AT&T declined to comment.

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