Adidas had a great response to the people upset by its Valentine's Instagram photo of a same-sex couple

To celebrate Valentine's Day on Sunday, Adidas posted this photo to its Instagram account, with the caption: "The love you take is equal to the love you make."

The photo shows what appears to me a same-sex female couple in an embrace. 

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The image has amassed more than 51,000 comments since it was posted. 

Sadly, some of them were homophobic in nature.

But Adidas' social media team was ready with a sassy response:

One commenter, @azemann, wrote: "WTF ADIDAS???? THIS DAY IS FOR BOY AND GIRL, WHEN THEY ARE COUPLE. NOT FOR LESBIANS, STUPID ADIDAS," with two added eye-rolling emoji.

To which the brand responded: "No, this day is for LOVE. Happy Valentine's Day," with a kiss emoji

Another user, @americanhero123, said: "Shame on you adidas !!!! I'm going to Nike now" 

Adidas replied with a waving-hand emoji and another kiss emoji.

Business Insider has contacted Adidas with a request for comment about the creative thinking behind the image and the social media response. We'll update this article once we hear back.

Last week, Adidas added a new clause to its athletes' contracts that states their sponsorships won't be affected if they announce they are gay, bi, or transgender, BuzzFeed News reported.