After Losing Creatives To New York, Goodby Finally Opens A Shop There [THE BRIEF]

Laura Stampler

Jan 7, 2013, 19:17 IST

Good morning, AdLand. Here's what you need to know today:

Goodby, Silverstein & Partners opened up its first office in advertising mecca New York City. Its 15 to 25 employees (including two senior execs from San Francisco) are temporarily located at 7 World Trade Center while its office on Varick and Houston is being remodeled. Why the switch? Goodby himself told the New York Times, "we just lose so many people to New York. It's crazy not to access that." Now the shop might be able to retire the slide it placed at the end of its pitches to East Coast clients saying, "You call it distance. We call it perspective.”

MediaVest will be doing more at Mondelez. While it was already doing TV and print buying for gum, candy, and snack brands (including Wheat Thins, Oreos, and Ritz), it will start doing media planning and digital buying for gum and candy brands in April.

CP+B hired former R/GA employees Ben Smith and Becca Schepps to be ACD and senior copywriter and the main Boulder office.

After almost six years, Mike McGraw left his job as COO/managing partner at Publicis' Big Fuel. Just three months ago, CEO Jon Bond split as well.

Todd Anderman joined Thrillist Media Group as its president of sales, marketing and operations. He was previously the chief media and revenue officer at Jumptap.

24/7 Media hired Tom Comerford to be the product manager of its product management team in New York.